Chief Commercial Officer

We’re proud to have partnered with the Rossignol Group to appoint Adam David Ketcheson as their new Chief Commercial Officer (CCO) — a major hire for a brand that continues to lead in global mountain sports and active lifestyle.

Adam brings over 20 years of experience from some of the most iconic outdoor brands, including The North Face, Salomon, Arc’teryx Equipment, and MEC. He’s a seasoned global leader with a passion for the outdoors and a proven track record of driving commercial strategy across all channels.

His new role will see him based at Rossignol’s HQ in France, where he’ll lead the group’s next chapter of omni-channel growth across their multi-season, multi-sport brand portfolio.

We’re proud to have partnered with the Rossignol Group to appoint Adam David Ketcheson as their new Chief Commercial Officer (CCO) — a major hire for a brand that continues to lead in global mountain sports and active lifestyle.

Adam brings over 20 years of experience from some of the most iconic outdoor brands, including The North Face, Salomon, Arc’teryx Equipment, and MEC. He’s a seasoned global leader with a passion for the outdoors and a proven track record of driving commercial strategy across all channels.

His new role will see him based at Rossignol’s HQ in France, where he’ll lead the group’s next chapter of omni-channel growth across their multi-season, multi-sport brand portfolio.