{"id":2609,"date":"2026-10-06T09:03:21","date_gmt":"2026-10-06T08:03:21","guid":{"rendered":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609"},"modified":"2026-10-06T09:55:24","modified_gmt":"2026-10-06T08:55:24","slug":"culture-fit-vs-culture-add","status":"publish","type":"post","link":"https:\/\/flinthyde.co.uk\/consumer\/2026\/10\/06\/culture-fit-vs-culture-add\/","title":{"rendered":"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u201cWill they fit in?\u201d has ended a lot of good hires. It has also saved a few businesses from expensive mistakes. Both things are true, and that\u2019s why the debate<\/strong> <strong>over culture fit and culture add is becoming increasingly interesting.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why culture fit got a bad name<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ask someone hiring what they mean by culture fit and you\u2019ll often hear something like \u201cwe just clicked\u201d or \u201cthey\u2019d get on with the team.\u201d That isn\u2019t a measure of culture but more about familiarity. We warm to people who share our background, our humour and our career path, and it\u2019s easy to mistake that comfort for suitability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cost is a leadership team that agrees with itself a little too easily. Blind spots go unchallenged and the same ideas circulate. At executive level, where a single hire can change the direction for a whole business, this matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the move towards \u201cculture add\u201d, hiring for what someone brings rather than how neatly they slot in, is a healthy correction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">But culture fit isn\u2019t completely out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Swing too far the other way and you get a different problem: hiring for difference as a goal in itself. A brilliant outsider who has no feel for how your business operates, what it values or how decisions get made can struggle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The useful distinction is between two things that often get lumped together:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personality fit<\/strong>&nbsp;is whether they\u2019re like us. This is the part worth dropping.<\/li>\n\n\n\n<li><strong>Values fit<\/strong>&nbsp;is whether they care about the same things we do: how we treat customers, how we handle pressure, what we won\u2019t compromise on. This is the part worth keeping.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Two leaders can have completely different styles and backgrounds and still share the same fundamentals. That\u2019s the combination most boards actually want: aligned on values, different in perspective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where fit carries more weight<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It isn\u2019t equal across sectors. Some environments leave far less room for a gap between a leader and the culture they join.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industrials and operations-heavy businesses.<\/strong>&nbsp;Where safety, process and reliability are the culture, a leader who treats them as negotiable is a risk. Fresh thinking is welcome but a casual attitude to operational discipline probably isn\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Financial services.<\/strong>&nbsp;Trust, risk awareness and regulatory rigour sit at the core of how these firms work. A new executive can challenge the way things are done, but they need to respect why those standards exist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand-led and community-driven consumer businesses.<\/strong>&nbsp;Outdoor, sporting goods and footwear are good examples. Customers in these categories often live the product: they climb, run, sail or ride. A leader who doesn\u2019t understand that relationship tends to be spotted by the team and by the customer. Genuine affinity for the brand and its people is hard to fake and hard to teach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Founder-led and family-owned businesses.<\/strong>&nbsp;Culture here is often a direct extension of one person or one family. Fit, in the sense of shared values and trust, can decide whether a hire works at all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where add matters more<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In other situations, hiring for similarity is the risky option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turnarounds and transformation.<\/strong>&nbsp;If the business needs to change, hiring someone who mirrors the current leadership won\u2019t deliver it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Post-merger integration.<\/strong>&nbsp;Two cultures are becoming one, and the leader needs to build something new rather than pick a side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Entering new markets.<\/strong>&nbsp;Expanding into a new region, as many UK and European businesses are doing in the US, calls for people who understand different customers, different expectations and different ways of working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sectors facing disruption.<\/strong>&nbsp;Where technology or consumer behaviour is changing quickly, fresh perspective is often what keeps a business relevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The executive-level twist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s one more complication at the top. A senior leader doesn\u2019t just join a culture, they shape it. Sometimes the board hires a new CEO precisely because the culture needs to change. In that case, \u201cfit\u201d with the current culture may be the wrong test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That makes an honest conversation at the start of an executive search essential. What in this culture is worth protecting? What needs to evolve? Without answers, \u201cculture fit\u201d becomes shorthand for whatever those hiring happens to feel on the day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A better question<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than choosing between fit and add, ask both, in the right order:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>What are our non-negotiables?<\/strong>&nbsp;The values and standards that anyone joining must share.<\/li>\n\n\n\n<li><strong>What are we missing?<\/strong>&nbsp;The experience, skills or ways of thinking the team doesn\u2019t have yet.<\/li>\n\n\n\n<li><strong>Can this person do both?<\/strong>&nbsp;Hold the line on what matters while bringing something new.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A candidate who clears the first and answers the second is one worth investing more time in. One who only offers the first is comfortable. One who only offers the second may be disruptive without being useful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The takeaway<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Culture fit was never entirely wrong, it\u2019s just been defined too loosely for too long. The best executive hires tend to share a business\u2019s values while adding something it didn\u2019t already have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How does your leadership team define culture fit, and does it need updating?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more industry and hiring insights: <a href=\"https:\/\/www.linkedin.com\/company\/flint-hyde\">https:\/\/www.linkedin.com\/company\/flint-hyde<\/a> \/ <a href=\"https:\/\/www.flinthyde.co.uk\">https:\/\/www.flinthyde.co.uk<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWill they fit in?\u201d has ended a lot of good hires. It has also saved a few businesses from expensive mistakes. Both things are true, and that\u2019s why the debate over culture fit and culture add is becoming increasingly interesting. Why culture fit got a bad name Ask someone hiring what they mean by culture [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[237],"tags":[333,334,335,336,337,248,338,339,250],"class_list":["post-2609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-ceo","tag-culture","tag-culture-add","tag-culture-fit","tag-executive-hiring","tag-executive-search","tag-hiring","tag-hiring-trends","tag-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing - Flint Hyde Consumer Division<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flinthyde.co.uk\/consumer\/?p=2609\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing - Flint Hyde Consumer Division\" \/>\n<meta property=\"og:description\" content=\"\u201cWill they fit in?\u201d has ended a lot of good hires. It has also saved a few businesses from expensive mistakes. Both things are true, and that\u2019s why the debate over culture fit and culture add is becoming increasingly interesting. Why culture fit got a bad name Ask someone hiring what they mean by culture [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flinthyde.co.uk\/consumer\/?p=2609\" \/>\n<meta property=\"og:site_name\" content=\"Flint Hyde Consumer Division\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-06T08:03:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T08:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flinthyde.co.uk\/consumer\/wp-content\/uploads\/sites\/9\/2023\/09\/Consumer-Global-reach.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"katieh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"katieh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609\"},\"author\":{\"name\":\"katieh\",\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/#\\\/schema\\\/person\\\/5b12d66393883f39c70026e4f6fbc1d2\"},\"headline\":\"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing\",\"datePublished\":\"2026-10-06T08:03:21+00:00\",\"dateModified\":\"2026-10-06T08:55:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609\"},\"wordCount\":891,\"publisher\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2023\\\/09\\\/Consumer-Global-reach.jpg\",\"keywords\":[\"CEO\",\"Culture\",\"Culture Add\",\"Culture Fit\",\"Executive Hiring\",\"Executive Search\",\"Hiring\",\"Hiring Trends\",\"Leadership\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609\",\"url\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609\",\"name\":\"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing - Flint Hyde Consumer Division\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2023\\\/09\\\/Consumer-Global-reach.jpg\",\"datePublished\":\"2026-10-06T08:03:21+00:00\",\"dateModified\":\"2026-10-06T08:55:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609#primaryimage\",\"url\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2023\\\/09\\\/Consumer-Global-reach.jpg\",\"contentUrl\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2023\\\/09\\\/Consumer-Global-reach.jpg\",\"width\":800,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?p=2609#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/#website\",\"url\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/\",\"name\":\"Flint Hyde Consumer Division\",\"description\":\"International Executive Search\",\"publisher\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/#organization\",\"name\":\"Flint Hyde Consumer Division\",\"url\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2023\\\/12\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2023\\\/12\\\/logo.png\",\"width\":93,\"height\":119,\"caption\":\"Flint Hyde Consumer Division\"},\"image\":{\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/linkedin.com\\\/company\\\/flint-hyde\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/#\\\/schema\\\/person\\\/5b12d66393883f39c70026e4f6fbc1d2\",\"name\":\"katieh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7486e4d0dcd35872b8eec27bb6bf01b3170f464e1993d99b1b00a2f9590079e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7486e4d0dcd35872b8eec27bb6bf01b3170f464e1993d99b1b00a2f9590079e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7486e4d0dcd35872b8eec27bb6bf01b3170f464e1993d99b1b00a2f9590079e4?s=96&d=mm&r=g\",\"caption\":\"katieh\"},\"url\":\"https:\\\/\\\/flinthyde.co.uk\\\/consumer\\\/author\\\/katieh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing - Flint Hyde Consumer Division","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609","og_locale":"en_GB","og_type":"article","og_title":"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing - Flint Hyde Consumer Division","og_description":"\u201cWill they fit in?\u201d has ended a lot of good hires. It has also saved a few businesses from expensive mistakes. Both things are true, and that\u2019s why the debate over culture fit and culture add is becoming increasingly interesting. Why culture fit got a bad name Ask someone hiring what they mean by culture [&hellip;]","og_url":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609","og_site_name":"Flint Hyde Consumer Division","article_published_time":"2026-10-06T08:03:21+00:00","article_modified_time":"2026-10-06T08:55:24+00:00","og_image":[{"width":800,"height":1000,"url":"https:\/\/flinthyde.co.uk\/consumer\/wp-content\/uploads\/sites\/9\/2023\/09\/Consumer-Global-reach.jpg","type":"image\/jpeg"}],"author":"katieh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"katieh","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609#article","isPartOf":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609"},"author":{"name":"katieh","@id":"https:\/\/flinthyde.co.uk\/consumer\/#\/schema\/person\/5b12d66393883f39c70026e4f6fbc1d2"},"headline":"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing","datePublished":"2026-10-06T08:03:21+00:00","dateModified":"2026-10-06T08:55:24+00:00","mainEntityOfPage":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609"},"wordCount":891,"publisher":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/#organization"},"image":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609#primaryimage"},"thumbnailUrl":"https:\/\/flinthyde.co.uk\/consumer\/wp-content\/uploads\/sites\/9\/2023\/09\/Consumer-Global-reach.jpg","keywords":["CEO","Culture","Culture Add","Culture Fit","Executive Hiring","Executive Search","Hiring","Hiring Trends","Leadership"],"articleSection":["Insights"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609","url":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609","name":"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing - Flint Hyde Consumer Division","isPartOf":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/#website"},"primaryImageOfPage":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609#primaryimage"},"image":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609#primaryimage"},"thumbnailUrl":"https:\/\/flinthyde.co.uk\/consumer\/wp-content\/uploads\/sites\/9\/2023\/09\/Consumer-Global-reach.jpg","datePublished":"2026-10-06T08:03:21+00:00","dateModified":"2026-10-06T08:55:24+00:00","breadcrumb":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flinthyde.co.uk\/consumer\/?p=2609"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609#primaryimage","url":"https:\/\/flinthyde.co.uk\/consumer\/wp-content\/uploads\/sites\/9\/2023\/09\/Consumer-Global-reach.jpg","contentUrl":"https:\/\/flinthyde.co.uk\/consumer\/wp-content\/uploads\/sites\/9\/2023\/09\/Consumer-Global-reach.jpg","width":800,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/flinthyde.co.uk\/consumer\/?p=2609#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flinthyde.co.uk\/consumer\/"},{"@type":"ListItem","position":2,"name":"Culture Fit vs Culture Add: Why Hiring Rules Around Culture are Changing"}]},{"@type":"WebSite","@id":"https:\/\/flinthyde.co.uk\/consumer\/#website","url":"https:\/\/flinthyde.co.uk\/consumer\/","name":"Flint Hyde Consumer Division","description":"International Executive Search","publisher":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flinthyde.co.uk\/consumer\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/flinthyde.co.uk\/consumer\/#organization","name":"Flint Hyde Consumer Division","url":"https:\/\/flinthyde.co.uk\/consumer\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/flinthyde.co.uk\/consumer\/#\/schema\/logo\/image\/","url":"https:\/\/flinthyde.co.uk\/consumer\/wp-content\/uploads\/sites\/9\/2023\/12\/logo.png","contentUrl":"https:\/\/flinthyde.co.uk\/consumer\/wp-content\/uploads\/sites\/9\/2023\/12\/logo.png","width":93,"height":119,"caption":"Flint Hyde Consumer Division"},"image":{"@id":"https:\/\/flinthyde.co.uk\/consumer\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/linkedin.com\/company\/flint-hyde"]},{"@type":"Person","@id":"https:\/\/flinthyde.co.uk\/consumer\/#\/schema\/person\/5b12d66393883f39c70026e4f6fbc1d2","name":"katieh","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/7486e4d0dcd35872b8eec27bb6bf01b3170f464e1993d99b1b00a2f9590079e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7486e4d0dcd35872b8eec27bb6bf01b3170f464e1993d99b1b00a2f9590079e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7486e4d0dcd35872b8eec27bb6bf01b3170f464e1993d99b1b00a2f9590079e4?s=96&d=mm&r=g","caption":"katieh"},"url":"https:\/\/flinthyde.co.uk\/consumer\/author\/katieh\/"}]}},"_links":{"self":[{"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/posts\/2609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/comments?post=2609"}],"version-history":[{"count":8,"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/posts\/2609\/revisions"}],"predecessor-version":[{"id":2621,"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/posts\/2609\/revisions\/2621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/media\/702"}],"wp:attachment":[{"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/media?parent=2609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/categories?post=2609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flinthyde.co.uk\/consumer\/wp-json\/wp\/v2\/tags?post=2609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}